HEROTICA
GRAPHIC DESIGN
2024
HARDSHOT
"Fauna Milanese 7" is an immersive photographic exhibition presented by Dolce Paranoia, featuring live body painting by Don Matteeeeee. Set in the edgy, urban environment of Modernista, this event showcases raw and unfiltered artistic expression, blending photography, performance art, and street culture.
- CLIENT HARDSHOT
- YEAR 2024
- CATEGORY GRAPHIC DESIGN
- INSTA PAGE @__dolce_paranoia__
TYPOGRAPHY
Multiple fonts and styles are used to create contrast and hierarchy. The main title uses a stylized, modern font, while the body text is in a clean, readable sans-serif font. The variation in font sizes helps differentiate between the levels of information, making it easy for the viewer to prioritize what to read first.
DESIGN
Title "hardshot" is prominently placed at the top, using a bold and modern sans-serif typeface that conveys a sense of edginess and contemporary style. The slight distortion and overlay effects on the text add to the gritty, underground aesthetic. The main text "Fauna Milanese 7" is centrally placed and uses a clean, sans-serif font. The use of different sizes and weights within the text creates a hierarchy and draws attention to the most important elements.
CONCEPT
The "Fauna Milanese 7" poster is crafted to be visually captivating and thematically aligned with the underground, urban art scene of the event. The high-contrast black and white imagery, combined with bold, modern typography, creates a striking visual impact that draws attention immediately. The gritty, graffiti-laden background and dynamic layout reflect the edgy, rebellious nature of the event, while the strategic use of yellow highlights key information, ensuring clarity and readability. This design not only communicates essential details effectively but also evokes a sense of raw, unfiltered artistic expression, perfectly capturing the atmosphere of the photographic exhibition and live body painting performance.
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