HEROTICA
GRAPHIC DESIGN
2024
MAGICA ITALIA
Magica Italia is an annual guide in paper and digital format, created in 2004 to survey and group all Italian grow shops. The first edition of the guide had just over 100 shops, today over 800. It is published by DV Network SRL and created by the staff of Dolce Vita magazine. Now fully maintained by DV itself.
- CLIENT DOLCEVITA
- YEAR 2021
- CATEGORYWEB DEVELOPMENT / BRANDING / SEO
- LIVE PROJECT VISIT WEBSITE
Project Overview
The Magica Italia website was developed to extend the reach and accessibility of the annual guide. The primary objectives of the website are:
• Accessibility: Provide an easily accessible digital version of the guide for users worldwide.
Comprehensiveness: Offer a detailed and up-to-date directory of all Italian grow shops.
• Interactivity: Enable users to interact with the guide, including searching for shops by location, type, and other criteria.
• Engagement: Foster a community of grow shop enthusiasts and professionals through user reviews and ratings.
DESIGN concept
The website's design focuses on accessibility, ease of navigation, and a visually appealing layout that captures the essence of Italy's vibrant cannabis culture. By integrating modern design elements with an intuitive user interface, "La Guida della Canapa" ensures users can effortlessly find information and resources.
KEY FEATURES
Interactive Directory: A searchable and filterable directory of over 800 grow shops, including contact details, locations, and services offered.
• User Reviews and Ratings: A system for users to leave reviews and rate grow shops, providing valuable feedback and insights.
• Latest Updates: Regular updates on new shop entries, ensuring the directory remains current and relevant.
• Content Integration: Articles, tips, and news from Dolce Vita magazine seamlessly integrated into the website, offering additional value to users.
• Responsive Design: A mobile-friendly design ensuring a smooth user experience across all devices.
• Interactive Map: An interactive map feature to help users locate grow shops easily.
• CSV Integration: A microservice enabling the automatic updating of the shop list from a CSV file, including retrieval of opening hours and geographical coordinates via Google Maps integration.
View
Imagery
High-quality images of cannabis-related businesses, products, and scenic Italian locations create an engaging visual experience. These images not only highlight the listings but also showcase Italy's cultural and geographical diversity.
Color Scheme
A balanced palette of greens and whites symbolizes growth and purity, while vibrant images of cannabis plants and Italian landmarks add visual interest.
Typography
Clean, sans-serif fonts that enhance readability and provide a modern look.
View
DESIGN PROCESS
The development of "La Guida della Canapa" involved extensive research into user needs and the cannabis industry in Italy. Wireframes and prototypes were created to map out the user journey, ensuring a seamless experience. Feedback from stakeholders and users was incorporated to refine the design and functionality.
chalanges and solutions
One of the main challenges was integrating a wide range of information without overwhelming the user. This was addressed by implementing a clean layout with clear sections and intuitive navigation. Ensuring mobile responsiveness was also crucial, as a significant portion of users access the site via mobile devices.
Impact
"La Guida della Canapa" has become a valuable resource for cannabis enthusiasts and businesses in Italy. The website's comprehensive listings and user-friendly design have contributed to increased visibility for cannabis-related activities and a more connected community.
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
- MORE WORKS MORE WORKS
